The LEGO Provider History

March 2, 202312:00 am

The history within the LEGO firm begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start a business reselling his timber toys door to door in his town of Billund, Denmark. He known as his new business “Lego” – a combination of two Danish words, “leg godt, ” which intended “play well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system designed for coupling the plastic stones that would later on become generally known as PROFANO “Automatic Binding Bricks. inches The invention allowed LEGO to produce more diverse and complex toys.

From there, LEGO expanded it is offerings and began to meet the needs of both girls and boys. It produced a line of “Minifigures” in the mid-1970s that integrated human statistics with posable arms, and in addition marketed charms sets meant for young girls.

Some other expansion more than three decades ago saw the introduction of LEGO Space sets, here astronaut minifigures, rockets and spaceships, amongst other well-known themes. In 1999, the LEGO Group entered the Star Battles market, launching sets featuring the X-wing jet fighter and FASTEN Fighter.

Seeing that the company grew, it needed to increase its ability to expose new products quickly and successfully. To this end, it appointed management professional Jorgen Vig Knudstorp.

He helped this company cut down on products on hand and reduce development time. He encouraged the business to build associations with main toy companies, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also created LEGO Creative ideas, an online community where supporters could release plans for new Profano sets they will wanted to find produced. This kind of allowed PROFANO to test the appeal of new choices and gain feedback just before committing to all of them.

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